Napkin Dispensers Promotional material I designed for my Client, Gert and Ermas Coffee Shop.
6 Tools to help Monitor your Social Media Presence in a snap!
You don’t need to spend countless hours monitoring your Social Media Presence. Below are 5 tools that you can use while drinking your morning coffee and work into your daily online marketing routine.
But if you don’t have time to digest and monitor all this data, you can always hire me to do it for you!!!
1)Nutshell Mail- from Constant Contact. Lets you track your brand or brands social media activity and will deliver it to your inbox when you want it. It also let you respond to a comment, follow or unfollow connection on Twitter
2)Google Alerts- Check for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles, respond or forward to a client or college right away!
3) Facebook Status-Visit your Fan Page’s Facebook Insights. This can be found under the page’s main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions if you have them enabled for your page.
4) Twitter-Check Twitter for chatter about your company : Use tools like Hoot Suite, TweetDeck orTwitter Search to monitor conversations about your company. Make sure to check your mentions and follow back any new followers. For an added bonus you could also do a shout out to your new followers and participate in #FF (Follow Friday) to build your following.
5) LinkedIn- Search for questions and answers on LinkedIn that you or members of your company can answer. Participating in conversation of groups generates awareness that will help you become a noticed leader or expert in your field.
6) Google Reader: Use Google Reader to check Flickr, Digg and others. You can also set up a RSS Feed to search for company name, industry terms, competitors and anything else that might be relevant to your brand.
Converting your Facebok Business Profile to a Fan Page
Yes, I know when it comes to setting up a Facebook account everyone thinks its a no-brainer. But when you set up a Profile for your Business and not a Fan Page it can cost you business in the long run.
Not only are there are many benefits for a Business to have a Fan Page instead of a Profile, but is a a violation of Facebooks Statement of Rights and Responsibilities. If you do not convert your business profile to a fan page you could permanently loose access to your profile an all the content you spent so much time uploading.
Fan pages offer more options that are better suit for business’s. Facebook does a great job of explaining the benefits here.
So now your thinking, now that I set it up completely wrong how do I go about setting it up the right way. Well……At long last, there is finally a tool provided by Facebook to easily migrate from having a profile to a fan page. So if you have been holding off on going “legit” with your business as a fan page, now is your time. Follow this link https://www.facebook.com/pages/create.php?migrate to convert your Business Profile to a Fan Page.
Before you go off and convert your profile make sure you save any important content before beginning your migration. When you convert your profile to a page you will loose some content from your profile such as photo albums, profile information, etc. I recommend downloading your profile information from Facebook before you attempt your conversion. Facebook offers information on how to download your profile here.
After you have converted your Business Profile to a Fan Page, make sure you
make yourself and any others that need access to the page “ADMINS”.
Also take some time and fill out all your information, so people know where to find you and can start “checking in” when they visit your business. (I will explain that in another post) After your done you will be able to sit back and not have to worry about reaching a max number of friends and can start taking advantage of all the advertising and marketing you can do with Facebook.